Area of Action
This project focuses on improving the media environment in Kosovo, with a special emphasis on enhancing media literacy, media integrity, and increasing the availability and exchange of reliable information among youth, particularly within non-majority communities.
Project Objective
The goal is to increase the availability of reliable information, reduce language barriers between Albanian and Serbian media, and promote pluralism in the media space. Through training, media monitoring, the production of bilingual content, and field and online campaigns, the project will empower young people, enable them to better navigate the media space, and contribute to the fight against misinformation.
Implementation Period
November 2023 – March 31, 2025.
Project Summary
The project focuses on improving the media environment in Kosovo by enhancing media literacy, quality information, and content exchange between Albanian and Serbian language media. It targets young people, especially from minority communities, aiming to increase their ability to recognize misinformation and better understand media content. Activities include production of bilingual media programs, media monitoring, and the organization of field and online campaigns promoting responsible journalism and media ethics. The project also works on increasing the visibility and trust in media outlets that provide objective and socially responsible reporting.
