22. September. 2013. | 10:45

Analysing data for the single market Kosovo launch

Between August 19 and September 4, Aktiv surveyed small- and medium-sized enterprises (SMEs) in Kosovo. Assembling the 331 responses into a comprehensive report is the next step of Aktiv’s project, “Single Market Kosovo.” Project manager Niall Ardill says he is on target to complete the data analysis and propel the project out of its “launch” phase and into phase 2.

Single Market Kosovo aims to contribute to regional stabilisation by orchestrating business-driven cooperation and economic interdependence. As part of the “Mapping and Baseline Needs Assessment” component of the project, interviews were conducted with each of the respondents using a team of 4 local consultants and 10 interviewers/researchers. Interviews covered the following 5 specific areas: (1) structural data of companies; (2) target markets; (3) business framework environment; (4) competitiveness on a company level, (5) needs. This was done across 4 municipalities in north Kosovo (Mitrovica, Zvečan, Zubin Potok, Leposavić).

Niall and technical consultant Nikolaus Rolhoff, who is working with Aktiv as part of GIZ’s support to the project, are currently processing the data generated. Participating SMEs are contributing to this process by offering feedback in focus groups that last for two weeks. These help to verify researched data prior to writing the first draft, which should be complete by October 17.

The report’s completion will set in motion the preparation of a handbook that advises companies on how to gain access to the formal market in the region, and meeting the required standards for registration. Also set to take place after the report’s presentation is the facilitation by Aktiv of business-to-business (B2B) meetings, open to all interested businesses.